yuichi toyama.

yuichi toyama

[ Neutral ]
An experiment in pure design and structural aesthetics. Uninfluenced by trends neither fashion, YUICHI TOYAMA expresses distinctive and unique eyewear.

[ Tradition and Innovation ]
YUICHI TOYAMA will continue its pursuit of a newfound “Made in Japan” quality with exceptional traditional craftsmanship and innovative design.
YUICHI TOYAMA eyewear features a minimalist design and function, stripping away all unnecessary elements. YUICHI TOYAMA gives you an aesthetic experience with its beautiful frames.

Starting Spring 2017 our brand name USH by Yuichi Toyama changes to YUICHI TOYAMA.
This year marks the 25th anniversary of Yuichi’s artistic journey as an eyewear designer. To acknowledge the quarter century milestone, the brand changes its name to achieve its full potential in continuing to offer unconventional, timeless products based on an extraordinary experience and the highest Japanese quality.
Yuichi Toyama is deeply influenced by the history of eyewear. His design is an interpretation of the traditional aesthetics of structure and color, combined with modern eyewear decor. This is the strong basis on which he develops the new collections.